Competing with other Financial Lenders
With the increasing marketing aggression of the independent financial lender,
versus the traditional Finance House, margins are continually challenged and
customer retention remains the number one focus. During this one day session
we remind ourselves of what we do well and focus on areas of improvement.
APR, ‘Typical’ marketing, CCA and OFT explanations dissolve any potential
arguments in this fun and interactive session.
Objectives:
• Refresh and remind sales teams on the strengths of ‘in
house finance’
• To challenge and change the mindsets over rate presumption.
• Provide an in-depth overview of aggressive CRM and
retention marketing methods used by direct lenders
• To give the confidence to investigate/qualify clients
effectively, ensuring effective referrals or create
opportunities to quote for the business
Who should attend: Business Managers, Sales Executives and Sales Controllers
Content:
• Examine the strengths of brand related finance
• Investigate the consumer buying cycles
• Examine the marketing tactics of the direct lenders
• Explore APR calculations, Rule of 78’s and Credit Lines
• Discuss Office of Trading (OFT) & CCA guidelines
• Group exercises and direct sales comparisons of the
Finance House versus the Direct Lender
• Sales process considerations, including basic FSA
requirements
Rate: £145 per delegate or contact us for group rate (6 – 30 delegates)